Managing an Event
Mark scheme · Practice material, not an official Pearson document.
Q1 — Identify (2 marks)
- Planning the event (1)
- Organising resources (1)
- Budgeting (1)
- Promoting the event (1)
- Coordinating on the day (1)
- Evaluating the event afterwards (1)
Q2 — Identify (2 marks)
- Business event (conference, product launch) (1)
- Social event (wedding, party) (1)
- Sports event (tournament, race) (1)
- Entertainment event (concert, festival) (1)
Q3 — Identify (2 marks)
- Gantt chart (1)
- Action plan (1)
- Critical path analysis (1)
- Checklist (1)
Q4 — Identify (2 marks)
- Coordinating staff and suppliers (1)
- Overseeing the schedule (1)
- Handling problems as they arise (1)
- Ensuring health and safety (1)
- Managing the budget on the day (1)
Q5 — State (2 marks)
- Collecting feedback from attendees (1)
- Reviewing against objectives (1)
- Analysing the budget (1)
- Reviewing attendance/sales (1)
- Team debrief (1)
Q6 — Give (2 marks)
- Communication (1)
- Organisation (1)
- Problem solving (1)
- Negotiation (1)
- Leadership (1)
- Teamwork (1)
- Time management (1)
Q7 — Give (2 marks)
- Venue (1)
- Budget (1)
- Timing (1)
- Marketing/promotion (1)
- Quality of organisation (1)
- Customer experience (1)
Q8 — Explain (4 marks)
- A Gantt chart shows the tasks of an event against a timeline (1) making the schedule clear and visual (1)
- It helps identify task durations, deadlines and overlaps (1) enabling the organiser to monitor progress and stay on schedule (1)
Q9 — Explain (4 marks)
- Stay calm and assess the problem quickly (1) to determine its impact on the event (1)
- Implement a contingency plan or find a quick solution (1) while communicating with staff and attendees to minimise disruption (1)
Q10 — Explain (4 marks)
- Evaluation identifies what went well and what could be improved (1) providing learning for future events (1)
- It measures whether the event met its aims and objectives (1) and whether it provided value for money (1)
Q11 — Explain (4 marks)
- Event organisers must communicate with clients, suppliers, venues and staff (1) to coordinate all aspects of the event (1)
- Clear communication prevents misunderstandings and errors (1) ensuring the event runs smoothly and meets the client's needs (1)
Q12 — State (2 marks)
- Whether an event is practical and achievable given the available resources, budget, venue and timing (2)
Q13 — State (2 marks)
- Venue hire (1)
- Marketing/promotion (1)
- Staff/volunteers (1)
- Equipment (1)
- Insurance (1)
- Catering (1)
Q14 — Explain (4 marks)
- Time management: keeping the event running to schedule (1) so activities start and finish on time (1)
- Health and safety: ensuring the venue is safe and risks are controlled (1) to protect attendees and staff (1)
- Customer experience: managing quality of service (1) to satisfy attendees (1)
Q15 — Explain (4 marks)
- Organising an event develops practical skills such as planning, communication and teamwork (1) through real hands-on experience (1)
- Reflecting on the experience identifies strengths and areas for improvement (1) supporting personal and career development (1)
Q16 — Explain (4 marks)
- Unexpected problems (e.g. supplier failure, equipment breakdown) inevitably arise (1) and the organiser must resolve them quickly (1)
- Effective problem-solving minimises disruption (1) and keeps the event on schedule and within budget (1)