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Pearson BTEC Level 3 National — Developing a Marketing Campaign

Unit 2 with 302 Exam Style Questions

Exam-style questions across all four learning aims (A–D), written to match the Pearson mark scheme format — covering marketing principles, market research, the marketing mix and campaign development.

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60 flippable cards covering key terms, definitions, and finance concepts.

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91 multiple-choice questions with explanations and per-aim scoring across all topics.

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Complete revision guide

Full topic guide covering all four learning aims with explanations, key terms and worked examples. Preview Aim A free, unlock Aims B-D for 10 credits.

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All four aims covered with question counts. Click any card to focus practice on that aim.

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Revision Guide

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Preview Aim A free, unlock Aims B-D for 10 credits.

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Paper 1 Mark Scheme 1 Paper 2 Mark Scheme 2 Paper 3 Mark Scheme 3

What to revise first

Use this as a quick priority order. Start with the topics that show up most often in exam papers, then work down if you have more time.

Fast jump to your next best topic

Tip: start with break-even if you only have 30 minutes—it's in almost every paper.

95% Break-even analysis appears in nearly every paper
85% Ratio analysis is regularly tested across papers
80% Cash flow forecasts and completions are common
Most Finance sources and statements frequently appear
1. Master break-even analysis firstThis is the single most important topic because it appears in nearly every paper, from calculations to applications.
E1 Break-evenE1.1 FormulasE1.2 Graphs
Every paper
2. Then focus on financial ratio analysisCurrent ratio, acid test, ROCE, profit margin—these appear frequently in longer questions and financial statement interpretation.
F3 Ratio AnalysisF3.1 Liquidity RatiosF3.2 Profitability Ratios
Most papers
3. Cover cash flow forecasts nextCompleting forecasts and interpreting negative cash flow is a regular exam task that combines multiple skills.
E2 Cash FlowE2.1 ForecastingE2.2 Interpretation
Often
4. Revise business finance sourcesUnderstanding internal vs external funding, advantages and disadvantages of each—common in discuss and evaluate questions.
D1 Finance SourcesD1.1 InternalD1.2 External
Fairly common
5. Finish with financial statementsIncome statements and statements of financial position are still important but usually paired with ratio analysis questions.
F1 Income StatementsF2 Financial Position
Sometimes

Percentages show how often each topic appeared across typical exam papers. Higher percentage = stronger revision priority. The buttons jump you straight into relevant guide topics, quiz questions or filtered practice sets.

Q1–Q2 Short-answer boot

Early questions typically test knowledge and basic application: state a definition, identify a formula, calculate a ratio or simple break-even.

Q3 Long scenario task

The major 8–12 mark question usually involves a realistic business scenario where you apply multiple concepts: justify a finance choice, prepare a forecast, analyze ratios.

E1 & F3 Most reusable revision

If time is tight, prioritise E1 (break-even) and F3 (ratios). They recur in both short calculation items and long justify/discuss questions.

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